Bossa Nova music arrived in Brazil at the end of the 1950s with an optimism and modernism that parralleled the arrival of the new Brazilian president, Juscelino Kubitschek, who promised 'fifty years of progress in five' in his election campaign and announced the building of a new capital city, Brasilia, deep in the heartland of Brazil. The city was designed by Oscar Niemeyer, a man who had just designed a new musical theatre production in Rio of a play written by Vinicius de Moraes and with music written by Antonio Carlos Jobim. These two, along with the singer João Gilberto were about to make Bossa Nova, the first modernist Brazilian art form, the most succesful Brazilian export since coffee.